IPyog lub ntsiab lus ntawm "intellectual property", nws lub ntsiab lus tseem ceeb yog "kev paub (yeej) tswv cuab" lossis "kev txawj ntse (lub vaj tse) cov tswv cuab, yog ib qho khoom ntiag tug tsis muaj cai, feem ntau, yuav luag tsis tuaj yeem pom qhov meej meej, nws yog ib qho khoom ntiag tug. hom duab, kev xav, hom thiab lwm yam kev sib xyaw ua ke.
Me nyuam tus IP zaj dab neeg "tshiab".
Tej zaum koj yuav tau pom cov duab tas luav xws li calabash Cov Kwv Tij thiab Zoo Siab Tshis thiab Cov Hma Loj Loj rau suav tsis txheeb, tab sis qhov tseeb, lawv muaj lwm lub ntsiab lus, hu ua menyuam yaus tus IP, thiab qhov no yog zaj dab neeg "tshiab" ntawm cov khoom lag luam thaum ntxov hauv tsev kawm ntawv. . Yang Wei, CEO ntawm Bewa Children's Song, tau hais tias yav tom ntej, Bewa yuav tsim kom muaj tus IP muaj zog hauv thaj chaw ntawm cov menyuam yaus, thiab siv lub npe IP los tsim kom muaj kev nkag tau zoo ntawm cov menyuam yaus.cov me nyuam ccov neeg siv khoomcov khoom lag luam.
"Txij li thaum tsim Dona, peb tau mob siab rau kev txhim kho ntawm IP teeb tsa. Peb cov txheej txheem IP yog qhov yooj yim heev, thiab lawv tus kheej muaj npe tom qab "khoom noj khoom haus gourmet". Dona lub npe lus Askiv yog 'donut'. "Dona" tus thawj coj ntawm New Oriental Chen Wanqing tau hais.
Qhov tseeb, IP tsis yog lub tswv yim tshiab. Ib qho ntawm cov kev sib tw tseem ceeb ntawm cov kev paub txog kev kawm thaum yau xws li Disney, Qiaohu thiab DORA yog tus IP cuam tshuam rau lub sijhawm ntev. Rau cov neeg lag luam online tam sim no uas tau txiav txim siab rau cov menyuam yaus cov khoom siv, IP kuj yog ib qho tseem ceeb uas lawv yuav tsum tau tso siab rau.
Raws li qhov muaj zog nkag ntawm peev, IP tau dhau los ua cov lus kub, hauv cov yeeb yaj kiab thiab TV, kev ua si thiab lwm yam kev lom zem kev lag luam yog nquag tshwm sim. Hauv thaj chaw ntawm cov menyuam yaus, IP kuj tseem koom nrog, tab sis feem ntau ntawm cov lus hais yog hais txog cov khoom txawv teb chaws - Disney, Tiger, DORA, SpongeBob Squarepants, Teletubbies thiab lwm yam IP paub.
Txawm li cas los xij, qhov tseeb, cov IP no tsis zoo ib yam. Los ntawm qhov pom kev kawm dawb huv dua, cov IP no tuaj yeem muab faib ua ob hom: yog tias IP ua haujlwm rau lub hom phiaj ntawm kev kawm, nws yog hu ua "kev kawm IP"; yog tias kev kawm ua haujlwm rau tus nqi ntawm IP, nws yog hu ua kev lom zem IP. "Disney" tuaj yeem hu ua tus sawv cev ntawm kev lom zem IP; "Qiaohu" tuaj yeem raug hu ua tus neeg sawv cev ntawm kev kawm IP, thaum lub hybrid hu ua "DORA" qauv. Tuam Tshoj thawj qhov kev kawm tshawb fawb thaum ntxov TV program "Lub Tsev Blocks Me Nyuam Hauv Ntiaj Teb" tseem nce mus rau "kev kawm IP".
IP txhawb kev paub txog hom npe
Xu Keqian, tus tsim ntawm Duab Ntxoo Puppeteer, tau hais tias yuav muaj kev kawm IP ntxiv rau yav tom ntej. Ntawm no nws xav tias muaj ntau yam laj thawj: Ua ntej, qhov chaw kawm ua tau raws li cov xwm txheej ntawm kev yug tus IP. Thaum qhov kev kawm IP thiab cov phau ntawv binding, tseem yuav tshwm sim nyob rau hauv cov me nyuam sab, ua ib tug natural kom zoo dua; Qhov thib ob, kev kawm yog ib qho lag luam uas muaj npe nrov heev. Piv txwv li, New Oriental thiab Hao Yav Tom Ntej, uas tau teev nyob rau hauv cov khw muag khoom, lawv cov txiaj ntsig zoo dua nyob hauv lawv cov hom. Rau cov neeg siv khoom cov niam txiv, cov khoom lag luam yog ib feem tseem ceeb ntawm lawv cov kev txiav txim siab noj. Feem ntau, IP yog ib feem tseem ceeb ntawm lub hom phiaj, txhawb cov pej xeem paub txog lub hom phiaj.
Nyob rau hauv lub neej yav tom ntej, IP yuav tsuas yog ib qho tseem ceeb nyob rau hauv kev lag luam kev kawm ntawv. Tam sim no, los ntawm kev xav ntawm tag nrho cov kev lag luam kev kawm, daim ntawv thov thiab kev xav ntawm IP nyob rau hauv lub lag luam kev kawm thaum ntxov yog pom tseeb ntau txiav-edge. Txij li xyoo 2010, cov menyuam yaus daim ntawv thov kev lag luam pib tsom mus rau cov ntsiab lus apps, thiab maj mam tsim cov duab IP kev kawm hauv Internet. Piv txwv li, Bao Bao Bus siv panda ua nws cov duab tseem ceeb; Beva xaiv ib tug beaver; Donner xaiv ib tug tsov ntxhuav; Tin Woodman xaiv JoJo tus qaib; Tus me khub zaj nws tus kheej yog ib tug zoo nkauj Western zaj; Lub tsev thaiv tus menyuam lub ntiaj teb kev xaiv yog koov, lub voj voog thiab daim duab peb sab peb cov duab sib txawv los ntawm peb cov duab ntxim nyiam ntawm Cong Cong, Ling Ling, muaj zog, pom tseeb, cov neeg no tab tom tsim lawv tus kheej kev kawm tshiab IP.
Animation yog ib txoj hauv kev zoo los tsim IP
Txog tam sim no, TV tseem muaj zog raws li channel. TV yog qhov chaw ntawm tsev neeg ua si. Nyob rau tib lub sijhawm, ntxiv nrog rau cov kab ke hauv TV ib txwm muaj, kev muag khoom ntse TV tseem tau pib nce. Nws tuaj yeem hais tias lub luag haujlwm ntawm TV hauv menyuam yaus txoj kev kawm ntxov yav tom ntej tsuas yog "nce" thiab tsis "txo". Rau cov menyuam yaus, kev ua yeeb yaj kiab lossis ntau yam yeeb yam yog ib qho tseem ceeb tshaj plaws los saib hauv TV thiab ib qho tseem ceeb channel rau IP.
Tab sis, yog tias peb paub los ntawm kev paub dhau los, nws yuav luag tsis nco qab koj yam tsis muaj 300 ntu. Muaj ntau dua 100 ntu ntawm cov yeeb yaj kiab, suav nrog Kuv Cov Tsiaj Tsiaj, Zoo Siab Tshis thiab Boonie Bears, thaum Lub Tsev Blocks Baby muaj ntau dua 500 ntu ntawm cov ntsiab lus qub. Tib lub sijhawm, kev tshaj tawm xov xwm kuj tseem ceeb heev. Thaum Lub Rau Hli 2016, "Lub Tsev Blocks Tus Menyuam Uas Nws Nyob Hauv Ntiaj Teb" tau tshaj tawm los ntawm ntau tshaj 70 TV chaw nres tsheb, 10 lub vev xaib video tseem ceeb, 10 lub thawv TV, 5 IPtvs thiab 70 mobile terminals, nrog ntau dua 10 lab cov neeg siv thiab ntau dua 5. lab cov neeg siv txhua hli. Raws li kev ua yeeb yam ntawm tib neeg tiag tiag, Nws tus kheej platforms tau ua si ntau dua 100 lab cov yeeb yaj kiab, thiab cov kev koom tes thib peb thiab ntau lub platforms digital tau ua si ntau dua 500 lab cov yeeb yaj kiab.
Yog li ntawd, "video website + luv luv video" yog ib qho kev xaiv zoo, vim tias cov nqi tsim khoom thiab kev xa khoom tau raug txo kom tsawg, thiab lub vev xaib video tam sim no cov menyuam kawm ntawv cov ntsiab lus tsis zoo, tab sis qhov kev thov zoo heev, yog li feem ntau lub hom phiaj ntawm kev koom tes hauv txoj kev pib, thiab cov xwm txheej kuj tseem muaj txiaj ntsig, tuaj yeem hais tias yog txoj hauv kev zoo los tsim IP.
Post lub sij hawm: Dec-12-2022
