Txhua xyoo Dub Friday khw noj mov hauv Asmeskas tau pib lub lim tiam dhau los, tau pib lub caij Christmas thiab Xyoo Tshiab nyob rau sab hnub poob. Thaum tus nqi nce siab tshaj plaws hauv 40 xyoo tau ua rau muaj kev kub ntxhov rau lub khw muag khoom, Dub Friday tag nrho tau tsim cov ntaub ntawv tshiab. Ntawm lawv, kev noj cov khoom ua si tseem muaj zog, dhau los ua lub zog tseem ceeb rau kev loj hlob ntawm kev muag khoom.
Tag nrho cov neeg yuav khoom tau nce siab tshiab, thiab kev siv offline tseem muaj zog.
Cov ntaub ntawv ntsuam xyuas tau tshaj tawm los ntawm National Retail Federation (NRF) thiab Prosper Insightful & Analytic (Prosper) qhia tias thaum lub sijhawm Dub Friday xyoo 2022, Tag nrho ntawm 196.7 lab Asmeskas cov khw muag khoom thiab hauv online, nce ze li ntawm 17 lab tshaj 2021 thiab tus naj npawb siab tshaj txij li NRF pib taug qab cov ntaub ntawv hauv 2012 lab tus neeg tuaj xyuas. Xyoo no, nce 17 feem pua los ntawm 2021.
Dub Friday tseem yog hnub nrov tshaj plaws rau kev yuav khoom hauv khw. Kwv yees li 72.9 lab tus neeg siv khoom tau xaiv rau qhov kev lag luam ntsej muag, nce los ntawm 66.5 lab hauv 2021. Hnub Saturday tom qab Thanksgiving yog tib yam, nrog 63.4 lab tus neeg yuav khoom hauv khw, nce ntawm 51 lab xyoo tas los. MasterCard's Kev Siv Nyiaj-pulse tau tshaj tawm txog 12% nce hauv khw muag khoom ntawm Dub Friday, tsis hloov pauv rau kev nce nqi.
Raws li NRF thiab Prosper Consumer Research, cov neeg siv khoom tshawb fawb siv qhov nruab nrab ntawm $ 325.44 ntawm kev yuav khoom hnub so rau hnub so, nce los ntawm $ 301.27 hauv 2021. Feem ntau ntawm qhov ntawd ($ 229.21) tau npaj rau khoom plig. "Lub sijhawm tsib hnub Thanksgiving kav khw tseem ua lub luag haujlwm tseem ceeb thoob plaws lub caij so khoom noj khoom haus." Phil Rist, tus lwm thawj coj ntawm lub tswv yim ntawm Prosper. Hais txog hom kev yuav khoom, 31 feem pua ntawm cov neeg teb hais tias lawv yuav cov khoom ua si, thib ob tsuas yog khaub ncaws thiab khoom siv (50 feem pua), uas yog thawj.
Kev muag khoom hauv online tau ntaus cov ntaub ntawv siab, nrog cov khoom ua si niaj hnub muag tau nce 285%
Kev ua tau zoo ntawm cov khoom ua si ntawm e-commerce platforms yog qhov tseem ceeb dua. Muaj 130.2 lab tus neeg yuav khoom online ntawm Dub Friday xyoo no, nce 2% los ntawm 2021, raws li NRF. Raws li Adobe Analytics, uas taug qab ntau dua 85% ntawm 100 Asmeskas cov khw muag khoom online saum toj kawg nkaus, Asmeskas cov neeg siv khoom siv $ 9.12 nphom rau kev yuav khoom online thaum lub sijhawm Dub Friday, nce 2.3% ntawm tib lub sijhawm xyoo tas los. Qhov ntawd yog nce los ntawm $ 8.92 nphom rau tib lub sijhawm hauv 2021 thiab $ 9.03 nphom rau "Black Friday" lub sijhawm xyoo 2020, lwm cov ntaub ntawv, tau tsav los ntawm kev txo qis hauv xov tooj ntawm tes, cov khoom ua si thiab cov khoom siv dag zog.
Cov khoom ua si tseem yog ib pawg nrov rau cov neeg yuav khoom ntawm Dub Friday xyoo no, nrog rau qhov nruab nrab muag txhua hnub nce 285% los ntawm tib lub sijhawm xyoo tas los, raws li Adobe. Qee qhov kev ua si kub tshaj plaws thiab cov khoom ua si khoom ua si xyoo no suav nrog Fortnite, Roblox, Bluey, Funko Pop, National Geographic Geoscience cov khoom siv thiab ntau dua. Amazon kuj tau hais tias tsev, zam, khoom ua si, kev zoo nkauj thiab Amazon cov khoom siv yog cov khoom muag zoo tshaj plaws rau xyoo no.
Amazon, Walmart, Lazada thiab lwm tus tau muab ntau qhov kev cog lus rau xyoo no dua li xyoo dhau los, thiab txuas ntxiv rau ib lub lim tiam lossis ntau dua. Raws li Adobe, ntau tshaj li ib nrab ntawm cov neeg siv khoom hloov cov khw muag khoom rau tus nqi qis thiab siv "cov cuab yeej sib piv tus nqi online." Yog li ntawd, xyoo no, qee qhov kev lag luam e-lag luam los ntawm ntau yam kev tshaj tawm txhais tau tias "nce mus rau qhov tseem ceeb".
Piv txwv li, SHEIN thiab Temu, qhov chaw hla kev lag luam e-lag luam ntawm Pinduoduo, tsis yog tsuas yog tau tshaj tawm cov luv nqi qis thaum lub sijhawm nce qib ntawm "Black Friday", tab sis kuj tau coj mus rau Asmeskas kev lag luam uas feem ntau siv cov lus sau nyiaj noj qab haus huv thiab cov lej luv nqi ntawm KOL. TikTok tseem tau tshaj tawm cov xwm txheej zoo li kev sib tw hauv studio, kev sib tw Dub Friday khw luv luv, thiab xa cov lej luv nqi online. Txawm hais tias cov upstarts tseem tsis tau ua cov khoom ua si rau lawv cov qeb tseem ceeb, muaj cov cim qhia tias lawv tab tom coj cov kev hloov pauv tshiab rau Asmeskas kev lag luam e-lag luam, uas tsim nyog saib.
Epilogue
Qhov kev ua tau zoo ntawm kev noj cov khoom ua si hauv Tebchaws Meskas "Black Friday" qhia tau hais tias kev lag luam xav tau tseem muaj zog nyob rau hauv lub zog ntawm kev nce nqi. Raws li NRF qhov kev tshuaj xyuas, kev muag khoom muag txhua xyoo kev loj hlob rau lub caij uas pib mus txog rau thaum lub Kaum Ob Hlis Ntuj yuav muaj li ntawm 6 feem pua mus rau 8 feem pua, nrog rau tag nrho cov kev cia siab yuav ncav cuag $ 942.6 billion rau $ 960.4 billion. Ntau tshaj li ob lub lis piam ua ntej Christmas, cia siab tias cov khoom ua si cov neeg siv khoom lag luam txuas ntxiv lub zog zoo.
