Kev lom zem Friday Friday ib zaug hauv Asmeskas ncaws tawm lub lim tiam dhau los, raug ncaws tawm Christmas thiab xyoo tshiab yuav khoom lag luam nyob sab hnub poob. Thaum lub siab tshaj plaws nce nqi hauv 40 xyoo tau tso siab rau lub khw muag khoom lag luam, Dub Friday tag nrho tau teeb tsa cov ntaub ntawv tshiab. Ntawm lawv, kev ua si tau tseem muaj zog, ua ib qho kev tsav tsheb tseem ceeb rau kev muag khoom ntawm kev muag khoom tag nrho.
Tag nrho tus naj npawb ntawm cov neeg yuav khoom tau tsoo qhov siab tshiab, thiab noj offline.
Cov ntaub ntawv tshawb fawb tso tawm los ntawm National Retail Federation (Ancalial Insightful & Prival tshaj 122.7 lab cov neeg tau mus ncig ua si xyoo 2017. Ntau tshaj li xyoo 192.7
Hnub Friday Dub tseem yog hnub nrov tshaj plaws rau hauv khw muag khoom. Txog 72.9 lab cov neeg tau txais kev pab xaiv rau lub ntsej muag ib txwm muaj kev ua neej, nce los ntawm 66,5 lab hauv kev ua tsaug, nrog 63.4 lab ntawm 51 lab xyoo tas los. MasterCard's Kev Siv Nyiaj Siv 12% nce rau hauv kev muag khoom ntawm Dub Friday, tsis kho rau kev nce nqi.
Raws li tus lej NRF thiab cov neeg siv kev vam meej, cov neeg siv khoom tshawb fawb siv nyiaj ntau dua li hnub so, li ntawm $ 3021. Feem ntau feem ntau ($ 229.21) tau ua rau khoom plig. "Tsib-hnub Thanksgiving mus yuav khoom tseem mus ua ib lub luag haujlwm tseem ceeb thoob plaws hnub so ncig lub caij so." Phil rist, tus thawj coj ua thawj coj ntawm lub tswv yim ntawm vam meej. Nyob rau hauv cov nqe lus ntawm hom kev yuav khoom, 31 feem pua ntawm cov neeg teb tau hais tias lawv yuav khoom ua si, thib ob rau khaub ncaws thiab khoom siv (50 feem pua), uas qeb thib ib.
Kev Muag Khoom Online Ntaus cov ntaub ntawv siab, nrog cov khoom ua si niaj hnub muag 285%
Cov khoom ua yeeb yam ntawm cov khoom ua si ntawm e-Commerce platform muaj txiaj ntsig ntau dua. Muaj 130.2 lab ntawm cov neeg yuav khoom hauv online ntawm Dub Friday xyoo no, nce 221, raws li NRF. Raws li Adobe Analytics, uas lem ntau dua 85% ntawm cov khw muag khoom 100 xyoo (Asmeskas cov neeg siv khoom siv $ 9,2) That's up from $8.92 billion for the same period in 2021 and $9.03 billion for the “Black Friday” period in 2020, another record, driven by deep discounts on mobile phones, toys and fitness equipment.
Cov khoom ua si tseem nyob rau cov neeg yuav khoom nrov rau cov neeg yuav khoom dub hnub no, nrog rau tib lub sijhawm xyoo tas los, raws li Adobe. Qee qhov kev ua si kub tshaj plaws thiab cov khoom ua si ua si hauv lub xyoo no suav nrog Fortnite, broobox, bunko pop, National GeoGCIID Cov khoom siv thiab ntxiv. Amazon tseem hais tias tsev, zam, khoom ua si, khoom ua si, kev zoo nkauj thiab amazon li cas yog qhov muag khoom zoo tshaj plaws rau xyoo no.
Amazon, Walmart, Lazada thiab lwm tus yog muab ntau dua rau xyoo dhau los ntau dua li xyoo dhau los, thiab txuas ntxiv rau lawv rau ib lub lim tiam lossis ntau dua. Raws li Adobe, ntau dua ib nrab ntawm cov neeg siv khoom hloov cov khw muag khoom muag rau tus nqi qis thiab siv "Cov cuab yeej siv nqe online sib piv." Yog li ntawd, xyoo no, muaj cov neeg ua lag luam E-lag luam los ntawm ntau yam kev tshaj tawm txhais tau tias "sawv mus rau kev tshaj tawm".
Piv txwv li, sheet thiab temu, tus ntoo khaub lig-ua lag luam ntawm pinduoduo, tsis tsuas yog siv cov kev lag luam Asmeskas uas muaj kev sib sau ua ke thiab tshwj xeeb cov txiaj ntsig ntawm GOL. Tiktok kuj tau pib cov txheej xwm zoo li cov txheej txheem nyob hauv Studio Cegest, yog cov nkauj dub dub rau kev sib tw video, thiab xa cov lej luv nqi online. Txawm hais tias cov upstarts no tseem tsis tau ua cov khoom ua si rau lawv cov qeb tseem ceeb, muaj cov cim qhia tias lawv coj cov khoom lag luam tshiab tsoosan E-lag luam, uas tsim nyog saib.
Etus thab plaub
Qhov kev ua tau zoo tshaj plaws ntawm kev noj khoom haus hauv Tebchaws Meskas "Dub Friday" qhia tau tias kev ua lag luam kev lag luam tseem muaj zog nyob hauv qab kev nce nyiaj. Raws li NRF cov kev tshuaj xyuas, xyoo-nyob rau-xyoo khw muag khoom rau lub caij nyoog uas tau ua tiav ntawm 642.6 billion rau $ 960.4 billion. Ntau tshaj li ob lub lis piam ua ntej Christmas, cia siab tias cov khoom siv cov khoom lag luam kev lag luam kom txuas ntxiv lub zog zoo.
