Tsis ntev los no, kev sib koom tes tshiab ntawm McDonald's thiab Pokémon tau ua rau muaj kev ntxhov siab. Thiab tsuas yog ob peb lub hlis dhau los, KFC's "Da Duck" kuj tau tawm lawm. Qhov no yog vim li cas?
Cov khoom ua si zoo li no tau suav hais tias yog ib yam khoom ua si "khoom qab zib", thiab tam sim no qhov nrov ntawm "cov khoom ua si candied" nyob rau hauv social platforms yog nce. Cov xwm txheej ntawm "khoom noj" thiab "ua si" tau hloov. Piv nrog rau cov khoom ua si, zaub mov tau dhau los ua "sab phaj".
Raws li cov ntaub ntawv tso tawm los ntawm Zhiyan Consulting, cov khoom ua si khoom ua si ua lag luam tau loj hlob tsis tu ncua nyob rau hauv xyoo tas los. Ntawm lawv, kev muag khoom ntawm cov khoom ua si khoom qab zib thiab tus naj npawb ntawm cov neeg yuav khoom tau nce ntau ntawm 2017 txog 2019, thiab feem ntau ntawm cov tub ntxhais hluas cov neeg siv khoom tom qab 95. Lawv them nyiaj ntau dua rau kev ua si thiab kev lom zem ntawm cov khoom noj txom ncauj.
Nrog rau kev nrawm nrawm ntawm lub neej, Khoom Qab Zib Ua Si tuaj yeem yog lub cuab yeej zoo tshaj plaws los daws kev ntxhov siab rau cov tub ntxhais hluas, thiab tuaj yeem txhawb nqa lawv txoj kev muaj tswv yim.
Tsis tas li ntawd, tus cwj pwm ntawm kev yuav khoom noj thiab muab cov khoom ua si no ua rau cov neeg siv khoom xav tias lawv tau txais txiaj ntsig. "Cov Nqi-zoo", "tsim" thiab "tus nqi super" yog rov hais dua los ntawm cov tub ntxhais hluas. Leej twg tsis tuaj yeem yuav ob yam khoom rau ib duas?
Tab sis kuj tseem muaj ob peb tus neeg siv khoom uas yuav cov khaub ncaws raug cai rau khoom plig tsuas yog vim lawv nyiam qhov khoom plig heev.
Hauv kev xav tias yog tias lawv nco cov nthwv dej no, yuav tsis muaj ntxiv lawm, ntau tus neeg siv khoom yuav txiav txim siab tso xaj. Tom qab tag nrho, qhov tsis paub tseeb yog qhov zoo heev, thiab tib neeg feem ntau saib xyuas kev zoo siab tam sim ntawd, yog li lawv tsis xav nco lawv nyiam.
Qhov tseeb, ntau tus neeg muaj "kev sib sau obsessive-compulsive disorder". Muaj ib lo lus hais nyob rau hauv psychology: Nyob rau hauv ancient sij hawm, thiaj li yuav ciaj sia, tib neeg yuav tsum khaws cov ntaub ntawv ciaj sia taus. Yog li ntawd, tib neeg lub hlwb tau hloov kho ib qho kev txhawb siab: kev sau yuav ua rau tib neeg muaj kev zoo siab thiab txaus siab. Tom qab kev sau tiav lawm, qhov kev txaus siab no yuav ploj mus, ua rau koj mus txuas ntxiv mus nqis peev hauv qhov kev sib sau tom ntej.
Niaj hnub no, ntau lub lag luam tab tom nrhiav kev zoo siab txuas nrog cov neeg siv khoom ua si muaj tswv yim thiab kev tshoov siab IP. Tab sis thaum nrhiav kev zoo siab, peb yuav tsum xav ntau ntxiv: yuav ua li cas sib npaug "noj" thiab "ua si"?
Post lub sij hawm: Sep-05-2022
