Daim ntawv tshaj tawm txhua xyoo suav nrog cov ntaub ntawv los ntawm 82 cov tswv cuab kev txawj ntse hauv kev lom zem, cov khoom ua si, zam, zaub mov thiab dej haus thiab lwm yam, nrog rau kev muag khoom ntawm cov khoom muaj ntawv tso cai tag nrho $ 273.4 billion, nce ze li $ 15 billion los ntawm 2021.
NEW YORK, NY / ACCESSWIRE / Lub Xya Hli 27, 2023 / Daim Ntawv Tso Cai Ntiaj Teb, tus thawj coj hauv kev tso cai, hnub no tau tshaj tawm nws qhov kev cia siab txhua xyoo kawm txog Cov Ntawv Tso Cai Zoo Tshaj Plaws hauv Ntiaj Teb. Daim ntawv tshaj tawm xyoo no qhia tau hais tias cov khw muag khoom muag ntawm cov neeg siv khoom muaj ntawv tso cai yuav yog $ 273.4 nphom hauv 2022, nrog kev loj hlob tag nrho tshaj $ 26 nphom rau ntau tshaj 40 hom tau hais hauv tsab ntawv ceeb toom.
Daim ntawv tshaj tawm thoob ntiaj teb Top Licensers tau sau cov ntaub ntawv ntawm kev muag khoom thoob ntiaj teb thiab cov kev paub dhau los ntawm cov neeg siv khoom muaj ntawv tso cai los ntawm lub ntiaj teb cov npe loj tshaj plaws nyob rau ntau pawg, suav nrog kev lom zem, kev ua si, kev ua si, cov khoom ua si, cov tuam txhab lag luam, zam thiab khaub ncaws.
Kev lag luam kev lom zem txuas ntxiv ua kom tau txais daim ntawv tso cai nyiaj tau los siab tshaj plaws, nrog rau lub ntiaj teb sab saum toj tsib daim ntawv tso cai ib leeg tsim tau $ 111.1 billion hauv cov nyiaj tau los. Lub tuam txhab Walt Disney tau tshaj tawm qhov kev loj hlob loj tshaj plaws nyob rau xyoo 2022, nrog rau kev muag khoom ntawm cov khoom siv tau ntawv tso cai nce ntxiv los ntawm tag nrho $ 5.5 billion.
"Txawm hais tias kev lag luam thoob ntiaj teb muaj kev cuam tshuam rau cov neeg siv khoom ntseeg siab thiab cuam tshuam rau txhua qhov kev lag luam ntsug, cov qauv ntawv tso cai niaj hnub tau hloov kho, tsim kho tshiab thiab vam meej," said Ben Roberts, EMEA tus thawj coj ntawm Daim Ntawv Tso Cai Ntiaj Teb. “Cov txiaj ntsig qhia tau tias kev ua lag luam yuav loj hlob. Peb yuav pom kev loj hlob zoo heev hauv 2022 raws li cov tuam txhab nrhiav kom ntsib cov kiv cua thiab cov neeg siv khoom hauv txoj kev tshiab thiab zoo siab. "
Mattel tau tshaj tawm txog kev loj hlob tseem ceeb tshaj plaws nyob rau lub sijhawm, nrog rau kev muag khoom ntawm cov neeg siv khoom muaj ntawv tso cai nce los ntawm $ 2 nphom hauv 2019 txog $ 8 nphom hauv 2022. Cov ntaub ntawv tshawb fawb xws li Mattel lub npe txuas ntxiv los txhawb cov blockbuster Barbie qhia tau hais tias kev vam meej cov cuab yeej txuas ntxiv tuaj yeem ua rau kev loj hlob ntawm cov khw muag khoom. .
Cov tuam txhab tshiab suav nrog hauv 2023 Cov Ntawv Tso Cai Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij suav nrog Jazwares, Zag, Scholl's Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny thiab Duke Kahanamoku, thiab lwm yam.
Ntxiv rau kev nthuav tawm cov ntaub ntawv nyiaj txiag hauv tuam txhab, Daim Ntawv Tso Cai Ntiaj Teb tau kwv yees lub neej yav tom ntej ntawm kev lag luam hauv nws daim ntawv tshaj tawm Brandscape, uas siv cov ntaub ntawv tshawb fawb los kwv yees cov ncauj lus los ntawm 2024 thiab dhau mus. 60% ntawm cov neeg teb lub npe hu ua zam yog qhov tseem ceeb tshaj plaws kom muaj kev sib koom tes, kev cuam tshuam thiab kev paub los ntawm kev sib koom ua lag luam. 62% ntawm cov neeg teb kuj tau hais tias zam yuav yog pawg sab saum toj los txiav txim siab thaum ua haujlwm nrog cov ntawv tso cai hauv xyoo 2024.
"Lub ntiaj teb saum toj kawg nkaus 10 tus neeg tso cai ib leeg tau xa qhov nruab nrab ntawm 19% xyoo dhau los ntawm kev loj hlob, nthuav tawm lub peev xwm nthuav dav thiab txuas ntxiv txoj hauv kev ntawm cov neeg siv khoom lag luam muaj ntawv tso cai, nrog rau cov neeg siv khoom txaus siab rau nthuav cov khw muag khoom lag luam," said Amanda Cioletti, lwm tus. tus thawj tswj hwm. cov ntsiab lus thiab lub tswv yim rau Informa Markets Global Licensing Group, uas suav nrog cov npe xov xwm Daim Ntawv Tso Cai Ntiaj Teb, Daim Ntawv Tso Cai Expo, Hom Ntawv Tso Cai Tebchaws Europe thiab Lub Hom Phiaj thiab Daim Ntawv Tso Cai Tsim Kho Tshiab. "Kev lag luam yog booming, thiab cov ntaub ntawv nthuav tawm hauv daim ntawv tshaj tawm tau lees paub qhov ua tau zoo thiab lub zog uas muaj ntawv tso cai ua lag luam zoo muaj cov tswv lag luam, cov khoom lag luam thiab cov khw muag khoom. Tsis hais txog kev lag luam huab cua, tib neeg yuav gravitate mus rau cov hom thiab hom lawv ntseeg. Franchising. Kev hlub. Daim ntawv tso cai muab txoj hauv kev pov thawj rau cov neeg siv khoom muag. "
Daim Ntawv Tso Cai Thoob Ntiaj Teb, ib feem ntawm Pawg Neeg Tso Cai Thoob Ntiaj Teb, yog cov ntawv tshaj tawm hauv kev lag luam ntawv tso cai, xa cov khoom plig tau txais txiaj ntsig zoo tshaj plaws suav nrog cov xov xwm, tiam sis, kev tshuaj xyuas thiab cov lus ceeb toom tshwj xeeb ntawm cov khoom siv thoob ntiaj teb thiab cov khw muag khoom. Los ntawm nws cov ntawv xov xwm, lub vev xaib, cov ntawv xov xwm txhua hnub email, webinars, yeeb yaj kiab thiab tshaj tawm cov xwm txheej, Daim Ntawv Tso Cai Ntiaj Teb ncav cuag ntau dua 150,000 tus thawj coj thiab cov kws tshaj lij hauv txhua lub lag luam loj. Cov ntawv xov xwm tseem yog kev tshaj tawm xov xwm ntawm kev lag luam cov xwm txheej suav nrog Daim Ntawv Tso Cai Expo, European Brand Licensing Expo, Shanghai Licensing Expo thiab Lub Hom Phiaj thiab Daim Ntawv Tso Cai Innovation Summit.
Informa Markets 'Global Licensing Group, ib lub koom haum ntawm Informa plc (LON: INF), yog tus thawj coj nthuav qhia thiab tshaj tawm tus khub rau kev lag luam ntawv tso cai. Nws lub hom phiaj yog coj cov khoom lag luam thiab cov khoom lag luam ua ke los muab cov ntawv tso cai thoob ntiaj teb. Informa Markets 'Global Licensing Group tsim cov xwm txheej hauv qab no thiab cov ntaub ntawv khoom lag luam rau kev lag luam ntawv tso cai: Daim ntawv tso cai Expo, European Brand Licensing Expo, Shanghai Licensing Expo, Hom & Daim Ntawv Tso Cai Innovation Summit thiab Daim Ntawv Tso Cai Ntiaj Teb. Ntiaj teb no Licensing Group cov txheej xwm tau txhawb nqa los ntawm International Licensing Corporation.
Saib qhov version ntawm accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Post lub sij hawm: Sep-11-2023
