Cov tswv ntiag tug ntawm LOL Surprise!, Zaj sawv High, Bratz thiab lwm lub npe tau cog lus $ 500 lab los tsim kev tsim khoom thiab kev txawj ntse.
Cov khoom ua si loj loj MGA Kev Lom Zem tau dhau los ua tus neeg tseem ceeb tshaj plaws sab nraum Hollywood los tsom rau cov ntsiab lus lag luam.
Chatsworth-raws li cov tuam txhab ntiag tug uas muaj cov khw muag khoom nrov xws li LOL Surprise!, Zaj sawv High, Bratz thiab Little Tikes tau tsim MGA Studios, $ 500 lab peev thiab kev faib khoom vaj khoom tsev rau Tsav Tsheb thiab Kev Tsim Kho Tshiab.Kev faib yuav raug coj los ntawm Jason Larian, tus tub ntawm MGA Entertainment tus tsim thiab CEO Isaac Larian.
MGA tau tsim cov yeeb yaj kiab ua yeeb yam ntsig txog nws cov khoom ua si hom rau xyoo, tab sis MGA Studios tau qhia txog kev txhim kho ntau lawm zoo.Thawj kauj ruam hauv kev tsim lub studio yog qhov tau txais ntawm Pixel Zoo Animation, lub khw muag khoom ua yeeb yam nyob hauv Brisbane, Australia.Lub deal tau raug nqi nyob rau hauv qis yim-daim duab ntau yam.Pixel Zoo tus tsim thiab CEO Paul Gillette yuav koom nrog MGA Studios ua tus khub.
Pixel Zoo yuav nyob hauv Australia thiab txuas ntxiv ua qee yam haujlwm rau cov neeg siv khoom sab nraud.Tam sim no, txawm li cas los xij, nws tseem tab tom siv cov peev txheej tseem ceeb rau kev txhim kho cov ntsiab lus los pab txhawb nqa qhov uas Isaac Larian hu ua "kev nyab xeeb mini-ntiaj teb" hauv internet thiab coj menyuam mus rau lub tuam txhab cov npe los ntawm cov apps.
Larian Sr. tau tsim lub tuam txhab hauv xyoo 1979. Lub tuam txhab tau dhau los ntawm ntau qhov kev hloov pauv ua ntej hloov nws lub npe mus rau MGA Kev Lom Zem (los ntawm Micro Games USA) xyoo 1996. Niaj hnub no, tus thawj coj MGA txaus siab rau nws lub tuam txhab cov ntaub ntawv teev npe ntawm kev tsim cov khoom ua si tshiab los ntawm kos. , xws li LOL Surprise!thiab Rainbow High School Dolls franchise.MGA ua rau muaj kev tsis sib haum xeeb thaum ntxov 2000s nrog ib kab ntawm Bratz menyuam roj hmab uas yog edgier dua Barbie thiab coj lub tuam txhab rau koob meej.
hlo surprise!Qhov tshwm sim, uas tau nrov hauv xyoo 2016, tau txais kev tshoov siab los ntawm YouTube tiam neeg txoj kev hlub ntawm cov yeeb yaj kiab "unboxing" qis, tsim qhov kev xav ntawd rau hauv cov khoom ua si nws tus kheej.Baseball-loj LOL qhwv yog qhwv hauv cov khaubncaws sab nraud povtseg zoo li cov dos uas tuaj yeem tev tawm los ntawm txheej, txhua txheej nthuav tawm cov khoom siv uas tuaj yeem siv nrog cov duab me me hauv nruab nrab.
Tam sim no, MGA Kev Lom Zem, tswj hwm los ntawm Larian thiab nws tsev neeg, muaj kev muag khoom txhua xyoo ntawm kwv yees li US $ 4 billion rau US $ 4.5 billion thiab ntiav kwv yees li 1,700 tus neeg ua haujlwm puv sijhawm hauv ntau lub nroog.
"Raws li ib lub tuam txhab, peb tau tsim 100 hom los ntawm kos.Kev muag khoom muag ntawm 25 ntawm lawv tau mus txog $ 100 lab, "Isaac Larian hais rau ntau yam."Lub sijhawm, kuv tau xav (tom qab hloov kuv lub npe) tias peb yuav tsum ua kom cov menyuam yaus zoo siab thiab tsis yog muag lawv cov khoom ua si xwb."
Nyob rau hauv xyoo tas los no, MGA tau ua raws li cov ntsiab lus boom thiab sib sau ua ke ntawm streaming platforms nrog cov ntsiab lus qub, kev ua si, hauv app yuav, e-lag luam, thiab kev paub dhau los.Nws yog thawj lub chaw tsim khoom ua si los ua kev sib cog lus nrog cov menyuam yaus qhov chaw ua si Roblox los tsim lub ntiaj teb online ntawm cov khoom ua si hom.MGA tus neeg sib tw loj dua, Mattel, kuj tau nce nws txoj kev siv zog los muab cov yeeb yaj kiab zoo dua thiab TV qhia hauv kev siv zog los hloov cov ntsiab lus mus rau qhov chaw tshiab rau lub tuam txhab.
MGA tab tom nqis peev ntau rau hauv cov ntsiab lus tsim khoom, nrhiav kev sib txuas ua ke ntawm cov yeeb yaj kiab thiab TV yeeb yaj kiab, e-lag luam thiab kev ua si muaj peev xwm, kev tshaj tawm xov xwm thiab lwm yam kev tsim cov tswv yim rau hauv nws cov khoom ua si tseem ceeb hauv kev lag luam.
“Thaum pib, cov ntsiab lus yog lub tsheb muag khoom ua si ntau dua.Nws yuav luag qhov kev xav tom qab, ”MGA Studios Thawj Tswj Hwm Jason Larian hais rau Variety."Nrog rau lub moj khaum no, peb yuav qhia ib zaj dab neeg los ntawm kos los ntawm kev tsim cov khoom ua si.Nws yuav seamless thiab txuas ntxiv. "
Jason Larian hais tias "Peb tsis yog saib cov ntsiab lus ntshiab xwb, peb tab tom nrhiav rau cov tuam txhab tshiab los koom tes nrog kev ua si thiab kev paub txog digital," said Jason Larian."Peb tab tom nrhiav txoj hauv kev tshwj xeeb rau tib neeg los cuam tshuam nrog IP."
Cov duo tau lees paub tias lawv nyob hauv kev ua lag luam rau kev tsim khoom ntxiv, cov cuab yeej txawj ntse thiab cov khoom siv hauv tsev qiv ntawv.Isaac Larian tseem hais ntxiv tias txawm tias lawv tsis cuam tshuam ncaj qha rau cov neeg siv khoom lag luam, lawv tuaj yeem qhib rau cov tswv yim zoo uas hais rau lawv cov neeg tuaj saib ntawm cov menyuam yaus thiab cov neeg laus.
“Peb tsis yog nrhiav cov khoom ua si xwb.Peb xav ua cov yeeb yaj kiab zoo, cov ntsiab lus zoo, "nws hais.“Peb tsom ntsoov rau cov menyuam yaus.Peb paub me nyuam zoo.Peb paub qhov lawv nyiam.
Lub Pixel Zoo yog qhov haum rau MGA, vim tias ob lub tuam txhab tau koom tes nrog qee qhov haujlwm tsis ntev los no, suav nrog MGA's LOL Surprise!Movie ntawm Netflix" thiab "LOL Surprise!".Lub Tsev Ntawm Kev Ua Phem Rau Hauv YouTube thiab Netflix, nrog rau cov yeeb yaj kiab thiab tshwj xeeb ntsig txog MGA Zaj sawv High, Mermaze Mermaidz thiab Cia Peb Mus Cozy Coupe cov khoom ua si.Lub tuam txhab lwm hom muaj xws li Baby Born thiab Na!Na!Tsis yog!xav tsis thoob.
Pixel Zoo, nrhiav tau nyob rau hauv 2013, kuj muab cov ntsiab lus thiab cov khoom lag luam rau cov neeg siv khoom xws li LEGO, Entertainment One, Sesame Rhiav thiab Saban.Lub tuam txhab ntiav txog 200 tus neeg ua haujlwm puv sijhawm.
"Nrog tag nrho cov npe loj (MGA), muaj ntau yam peb tuaj yeem ua tau," Gillett hais rau Variety.“Lub peev xwm ntawm peb cov dab neeg tsis muaj kev txwv.Tab sis peb xav pib nrog dab neeg, thiab dab neeg yog txhua yam.Nws yog txhua yam hais txog kev qhia dab neeg, tsis yog muag khoom.hom khoom.”
(Saib saum toj no: MGA Entertainment's LOL Surprise! Winter Fashion Show tshwj xeeb, uas tau tshaj tawm hauv Netflix thaum Lub Kaum Hli.)
Post lub sij hawm: Nov-16-2022
