keeb kwm ntev
Thawj zaug yuav-thiab-muab muag hnub rov qab mus rau xyoo 1905, thaum Lub Tuam Txhab Quaker Oats cia cov neeg siv khoom uas sau cov nyiaj txaus txaus txhiv lawv rau cov tais plooj (porcelain tiag tiag), thiab nws tsis yog txog xyoo 1950 uas cov tuam txhab khoom noj tau pib tso cov khoom pub dawb rau hauv lub thawv. Txij thaum ntawd los,cov khoom ua sitau dhau los ua ib qho ntawm cov freebies saum toj kawg nkaus rau cov tuam txhab zaub mov thiabtau los ua neeg nyiam.
Xyoo 1957, Kellogg tau qhia txog lub nkoj me me; Tib xyoo ntawd, Nabisco muab "magic underwater frogmen" rau hauv nws lub thawv noj tshais Shreddies; Xyoo 1966, zib ntab tsw qab noj tshais cereal (qab zib Puffs) xa cov khoom ua si tsiaj ua liaj ua teb; Nyob rau hauv 1967, noj tshais cereal Ricicles xa figurines ntawm cov me nyuam British tus cwj pwm Noddy; Xyoo 1976, Kellogg's muab Mr. Txiv neej cov ntawv nplaum rau hauv ib lub thawv ntawm Coco Pops… Xyoo 1979, McDonald's tau koom nrog kev sib tw thiab coj IP daim ntawv tso cai rau hauv cov khoom ua si pub dawb, tsim ib qho qauv.
Los ntawm xyoo 1990, Kellogg ib leeg tau ntiav peb lub tuam txhab tshaj tawm los tsim cov tswv yim rau kev tshaj tawm pub dawb. Logistix, ib qho ntawm nws cov koom tes txhawb nqa, kwv yees tias nws tau muag ntau dua 1 billion cov khoom ua si.
Nws yog khoom plig tab sis nws tsis sloppy
Ua ntej tsim cov khoom ua si pub dawb, Logistix taug qab txhua hom kev tshawb fawb txog menyuam yaus: cov menyuam yaus tau txais nyiaj ntau npaum li cas, TV qhia lawv saib, thiab lwm yam. Tus tsim Logistix Ian Madeley hais tias nws nyuaj los tsim ib yam dab tsi uas tuaj yeem rub tus menyuam nyiam ob peb feeb. Ua ntej tshaj plaws, tus nqi yuav tsum tau tswj nyob rau hauv qhov kev txiav txim ntawm ob peb xees. Thiab feem ntau ntawm cov ntsiab lus ntawm cov khoom ua si yog poj niam txiv neej, nyob rau hauv ob peb kis "me nyuam tub-taw qhia" (vim thaum lub sij hawm, cov ntxhais zoo siab ua si nrog cov tub cov khoom ua si, tab sis cov tub hluas tsis zoo siab ua si nrog cov ntxhais cov khoom ua si). Yog li ua ntej ua daim ntawv thov rau lub tuam txhab khoom noj, Logistix cov phiaj xwm tawm tswv yim nrog lawv tsev neeg los saib seb lawv puas tuaj yeem tau txais kev pom zoo los ntawm niam thiab menyuam. "Cov menyuam yaus ncaj qha, lawv nyiam yog tias lawv nyiam, lawv tsis nyiam yog tias lawv tsis ua." "Rau cov khoom tsim qauv James Allerton.
Muaj ntau yam kev sib tw. Ntxiv dua thiab, xav txog cov khoom ua si hauv Kellogg lub thawv khoom. Qhov siab tshaj plaws yog 5 x 7 x 2 cm. James Allerton tau hais tias: “Thaum koj tsim, koj tsis tuaj yeem tshaj 1 millimeter. Ntxiv mus, qhov hnyav ntawm txhua yam khoom ua si yuav tsum tau tswj nyob rau hauv ib tug tej yam ntau yam, thiaj li hais tias nws yuav raug muab tso rau hauv lub hnab ntim khoom ntawm cov kab ntau lawm los ntawm lub tshuab. Nyob rau tib lub sijhawm, vim li cas kev nyab xeeb, cov khoom ua si yuav tsum raug kuaj kom txhaws, xws li tsis muaj qhov me me uas tuaj yeem poob yooj yim, thiaj li tsim nyog rau cov menyuam yaus ntawm txhua lub hnub nyoog thiab kom ntseeg tau tias lawv muaj kev nyab xeeb siv.
Kev nce qib dav dav yuav kav li ntawm rau lub lis piam mus rau peb lub hlis. Qhov ntawd txhais tau hais tias cov tuam txhab Esxias yuav tsum tsim ntau li 80 lab cov khoom ua si ib zaug, yog li nws siv sijhawm li ob xyoos los ntawm lub tswv yim mus rau lub thawv.
Hloov sijhawm rau khoom ua si pub dawb
Tam sim no, kev coj ua ntawm kev muab cov khoom ua si hauv cov khoom noj tau ploj mus hauv UK vim yog txoj cai xav tau.
Hauv nruab nrab xyoo 2000s, cov neeg siv khoom siv tau pib thawb tsoomfwv txog kev noj qab haus huv rau menyuam yaus. Debra Shipley, ib tug neeg ua haujlwm MP, tau thawb los ntawm Children's Food Act, uas txwv txoj kev muag khoom rau menyuam yaus. Kev siv cov khoom ua si pub dawb raws li kev txhawb nqa yog ib txoj hauv kev txwv. Qhov kev tshuaj xyuas ntau ntxiv tau cuam tshuam cov tuam txhab cereal. Hauv tebchaws Askiv, McDonald's tau tshaj tawm cua daj cua dub thiab hais kom txuas ntxiv xa cov khoom ua si hauv nws Cov Khoom Noj Zoo Siab.
Thaum raug txwv nyob rau hauv UK, muab cov khoom ua si hauv cov khoom noj muaj kev vam meej nyob rau lwm qhov.
Creata, lub koom haum tshaj tawm hauv Sydney uas hloov Logistix li Kellogg tus khub khoom ua si pub dawb, tau pib DIY minion-themed daim ntawv tso cai hauv Australia thiab New Zealand hauv 2017. Cov khoom ua si yas cereal mascot hu ua Bowl Buddies uas dai ntawm ib sab ntawm lub tais tau pib. Hauv North thiab Latin America hauv 2022.
Tau kawg, cov khoom ua si pub rau hauv cov thawv khoom noj no tau hloov nrog The Times. Nyob rau xyoo 2000s thaum ntxov, nrog kev nce hauv tsev gaming consoles, cov tuam txhab cereal tau pib muab lub thawv CD-Rom games, thiab tom qab ntawd, cov menyuam yaus raug coj mus rau cov vev xaib lossis cov apps uas lawv tuaj yeem ua si muaj npe ua si. Tsis ntev los no, QR cov lej ntawm Nabisco's Shreddies noj tshais cov thawv ntim khoom noj tau coj cov neeg siv khoom mus rau "Avatar: Dej" -themed augmented kev muaj tiag game.
Tsis paub, cov khoom ua si yuav maj mam ploj mus rau hauv cov zaub mov?
Post lub sij hawm: Jul-06-2023
