Hauv xyoo dhau los, kwv yees li ib feem peb ntawm cov khoom ua si muag los ntawm 19 txog 29 xyoo thiab ib nrab ntawm Lego blocks muag tau yuav los ntawm cov neeg laus, raws li Toy World magazine.
Cov khoom ua si tau yog ib hom kev xav tau siab, nrog kev muag khoom thoob ntiaj teb tau txog ze li $ 104 nphom hauv xyoo 2021, nce 8.5% xyoo-rau-xyoo.Raws li NPD's Global Toy Market Report, cov menyuam yaus cov khoom ua si kev lag luam tau loj hlob los ntawm 19 feem pua hauv plaub lub xyoos dhau los, nrog rau kev ua si thiab kev sib tw yog ib pawg loj tshaj plaws hauv xyoo 2021.
Cov khoom ua si R Us tus thawj tswj hwm kev lag luam Catherine Jacoby tau hais tias, "Nrog cov khoom ua si tsoos ua lag luam rov qab los, qhov no tau teeb tsa rau lwm xyoo kev lag luam."
Cov khoom ua si ib txwm ua rov qab los nrog kev nce siab ntawm Nostalgia
Jacoby piav qhia tias cov duab tsis ntev los no qhia tau hais tias muaj ntau qhov kev thov tshiab hauv cov menyuam yaus cov khoom ua si ua lag luam, tshwj xeeb tshaj yog nrog kev nce ntawm nostalgia.Qhov no nthuav tawm lub sijhawm rau cov khw muag khoom ua si los nthuav lawv cov khoom lag luam uas twb muaj lawm.
Jacoby tseem taw qhia tias nostalgia tsis yog ib qho tseem ceeb ntawm kev muag khoom ntawm cov menyuam yaus cov khoom ua si;social media tau ua kom yooj yim rau cov neeg laus nrhiav cov khoom ua si thiab nws tsis yog qhov txaus ntshai rau cov neeg laus mus yuav cov menyuam cov khoom ua si.
Thaum nws los txog rau cov menyuam yaus cov khoom ua si uas nyiam tshaj plaws, Jacoby hais tias lub xyoo caum thiab xya caum tau pom cov khoom ua si uas muaj cua tshuab ua haujlwm, thiab cov npe xws li StretchArmstrong, HotWheels, PezCandy thiab StarWars tau rov qab los rau hauv vogue.
Los ntawm lub yim caum, ntau lub tshuab tau nkag mus rau hauv cov khoom ua si, suav nrog hluav taws xob txav, lub teeb thiab lub suab ua haujlwm thev naus laus zis, thiab kev tshaj tawm ntawm Nintendo hloov pauv lub khw muag khoom ua si, uas Jacoby hais tias tam sim no pom kev rov tshwm sim.
Lub nineties pom muaj kev txaus siab rau cov khoom ua si siab thiab ua yeeb yam, thiab tam sim no cov npe xws li Tamagotchi, Pokémon, PollyPocket, Barbie, HotWheels thiab PowerRangers tau rov qab los.
Tsis tas li ntawd, cov duab ua yeeb yam cuam tshuam nrog cov yeeb yaj kiab nrov hauv 80s thiab cov yeeb yaj kiab tau dhau los ua IPs nrov rau cov menyuam yaus cov khoom ua si niaj hnub no, thiab Jacoby hais tias koj tuaj yeem cia siab tias yuav pom ntau cov yeeb yaj kiab khi hauv cov khoom ua si thaum xyoo 2022 thiab 2023.
Post lub sij hawm: Oct-31-2022
